Email marketing is about creative design yet intelligently written copy, which must be concise, precise yet persuasive. From choosing the right subject line to choosing the email format, it’s a complete science. You must understand the segment of your audience that you would like to reach out to and then craft the email accordingly. An email about the same product and service might need different content or subject line when being sent to different audience segments. Yes, you have to think about this deeply to make it all relevant and effective. Sharing below a few examples to give a bit more details on the art of email marketing:

Emails with explanatory and conversion intent:

This email by Grammarly is a classic example of convincing your potential customers by explaining the features of the product. It’s simple and effective:

Email to connect with your dormant users:

Your email marketing should be aligned with your marketing funnel, which means it has to cater to the users who have been in touch with your product and brands at any point and then there are always the ones who haven’t been in touch at all. The following email is a good example of how you can interact with your dormant users:

Individualized Emails for your eCommerce Clients:

Email marketing has a whole dimension when it comes to eCommerce businesses, and it requires your tech and marketing teams to be on the same page and well connected to make it happen. You have it sync it well together to create an email cycle that runs with your visitors to customer to sales funnel. Following is an example of an email sent to one of the web visitors who has been looking for property options in a particular area – yes, these are automated emails hence require your tech and marketing guy to do the work in the background.

As we stated in the beginning of the article that email marketing is a science and you can learn it only by understanding the basics and then implementing those on your target audience and analyzing every result to improve the next batch of emails that you sent out.